The best packaging of 2019

More and more consumers from different countries are inclined to believe that they are willing to pay more for goods whose packaging will be less harmful to the environment. So, plastic is not in fashion today. Plastic substitution is already exist – it’s a cardboard packaging.

This market segment shows annual steady growth. So, the Smithers Pira agency predicts rapid increasing of packaging market. According to forecasts, by the beginning of 2020 it will grow to 1 trillion dollars.

The cardboard packaging market with a volume of $ 261 billion in 2015 was the largest market share of the total packaging marke, and will also maintain the high ranking in 2020.

In 2015, China overtook the United States and became the largest consumer of cardboard packaging in the world and, according to forecasts, will consume about a quarter of the global volume in 2020. The second and third places will be taken by India and South Korea.

The Ukrainian market for cardboard packaging shows similar trends.

So, in order to be competitive in the market, we should be informed of innovations. Simplicity is one of the trends of 2019. Simplicity and minimalism allows to discard all unnecessary and helps buyer stay focused on the most important. This trend has become well used in the food industry, cosmetics, pharmaceuticals, etc.

Abstract or specific illustrations have been always popular with designers of cardboard packaging. Against the background of the drawings, the text always looks more readable.

In addition to the above trends, last year the retro style has become one of the leading in the design of cardboard packaging. Such design not only attracts the attention of the buyer with its appearance, but also enjoys great customer demands.

Manufacturers of cardboard packaging paid great attention to the color of their products. So-called pastel shades deserve preference, rightly. This is not only one color, but also a complex mixture of peach, pink, cream, chocolate shades that make the design more “soft and sparkling”. Marketers argue that such palette stimulates the sales.

There are no two other colors so opposites and so luxurious in combination as black and white. These colors are universal and suitable for any product, and the word "style" always accompanies them.

Guided by the desire to surprise the buyer, some manufacturers use unconventional packaging options for ordinary goods. An example of this is the design work of Lesha Limonov. Packaging was made for white coal on the principle of "dominoes". To achieve the goal, you need to start with little things. The same with our health, just start with the first pill and you will immediately feel better. The first step will cause a chain reaction in a linear sequence, according to the principle of dominoes. In the packaging design, white mugs on a black background are associated with white tablets at the customer’s place. The embossing on them conveys a more exact resemblance to the original domino. In addition, the design of the front side coincides with the number of tablets in the package. For people with disabilities on the back side of the White Sorbent, the text is duplicated in Braille.

To summarize, we can confidently say that 2019 brought a lot of innovation and new opportunities for experimentation. Designers played with color, graphics in a new way. Last year the design of the cardboard packaging market was truly a year of contrast: from amazing color combinations to a complete lack of color, from minimalism to vintage styles. However, with all this variety of designs, we need to remember one thing: Fashion is fickle, but the craving for beautiful and soulful things is timeless. A good design means a good sales.